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Campaign results

Delivery, replies and link taps per campaign — and where the failures are explained.

Recipients412
Delivered39696% of sent
Tapped the link8421% of recipients
Answered you379% of recipients
CustomerStatusTappedOrdered after
Sara A.Delivered✓#1102
Omar K.Delivered——
Nour M.Failed——

Per-campaign results, down to the individual recipient. Failures are counted honestly and traceable to Logs.

Open any campaign to see what it did. The headline numbers sit at the top; underneath is the recipient list, so a number you don't believe can always be traced to the individual messages behind it.

The numbers

Audience size at launchHow many the audience contained when you pressed send. Frozen, so later changes to your customer base don't rewrite history.
RecipientsHow many were actually queued. On the shared number this is capped at 10, however large the audience.
SentAccepted by WhatsApp.
DeliveredReached the customer's phone, as a share of sent.
FailedDidn't go out. Each failure has a reason, visible in Logs.
Not sent yetStill queued, on a campaign that's mid-send.
Tapped the linkHow many opened the link in the message, as a share of recipients.
Answered youHow many replied. These are conversations waiting in your Inbox.
Ordered afterRecipients who placed an order following the campaign, with the order number.

Rates are stated against the right base, and the page says which: delivery as a share of sent, taps and replies as a share of recipients. Mixing those is how campaign reporting flatters itself.

The recipient list

Every recipient, with their status, whether they tapped the link, and whether they ordered afterwards. Long campaigns load more as you scroll, and there's a direct link to see the rest in Logs.

This is where a failed send stops being a statistic. Failures are counted honestly rather than hidden, and the campaign header links straight to the failed rows: "12 failed — check Logs."

What was sent

Each campaign keeps a record of the exact message that went out — the template, the filled-in preview, the discount code, the audience definition and its filters. Three months later you can still see precisely what you sent and to whom.

If a template has since been removed, the page says the message can't be previewed rather than showing something misleading.

Paused campaigns

A campaign that stopped before finishing shows why. The usual cause is a used-up marketing allowance — the remaining recipients simply weren't sent to. Once your allowance resets you can duplicate the campaign and target the rest.

Where else campaign data appears

  • Logs → Campaigns — every individual message, with status, failure reason and a resend.
  • Analytics → Campaigns — recent campaigns compared side by side.
  • Inbox — replies, with the campaign message shown in context.
  • Revenue via Wapify — orders traced back to a campaign link.

Reading a campaign honestly

Three things worth checking after every send:

  • Delivery below about 95% usually means stale phone numbers in the audience, or a number-quality problem on your own WhatsApp account.
  • Taps but no orders means the message worked and the landing page didn't. The offer, the price or the product page is the problem, not the campaign.
  • Lots of replies is a good sign and a workload. Filter the Inbox to Lead and work through them while the campaign is still warm.

Duplicate the campaigns that worked. It copies the audience and the message as a fresh draft, which makes a monthly send a two-minute job and keeps your segments consistent between runs.