Choose your WhatsApp number
Send from Wapify's verified shared number, or connect your own WhatsApp Business number on any plan.
Use Wapify's number
Verified WhatsApp Business sender. No Meta setup required.
Your own WhatsApp number
Your own brand and sender name, on any plan.
The Channels page. You can start on Wapify's number and move to your own later — switching back and forth doesn't lose anything.
Every WhatsApp message needs a sending number, and Wapify gives you two ways to get one. This is the single most consequential choice in setup, so it's worth two minutes now: it decides whose name customers see, how big your campaigns can be, and how much setup you have to do.
The short version
| Wapify's shared number | Your own number | |
|---|---|---|
| Setup time | None — it's the default | ~10 minutes, plus Meta review |
| Who the customer sees | Wapify, with a verified tick | Your business name |
| Message limits | Monthly allowance by plan | Your plan's allowance — unlimited on Pro, where Meta bills you directly |
| Templates | Pre-approved, nothing to submit | Submitted to your account automatically |
| Editing message wording | Fixed (one COD exception) | Fully editable, re-reviewed by Meta |
| Campaign size | Up to 10 recipients | No per-campaign cap — each recipient uses one marketing message, unlimited on Pro |
| Plans | Every plan | Every plan |
| Requirements | None | Verified Meta Business account |
Start on Wapify's number
This is what a new store gets by default, and for most stores it is the right way to begin. It is a real WhatsApp Business number that Meta has verified, with every template Wapify uses already approved on it. There is genuinely nothing to configure — turn on an automation and the next matching order gets a message.
The trade-off is branding and campaign size. The customer sees Wapify as the sender rather than your store, and a campaign reaches at most 10 people. Below Pro your monthly allowance is the same on either number. Your store name still appears inside the message text, so the customer always knows who is writing.
Read the details on Wapify's shared number, and see the allowances on Message limits.
Or connect your own number
On any plan, Free included, you can connect your own WhatsApp Business Account through Meta's Embedded Signup — a guided popup from Meta, inside Wapify. Once connected, messages come from your number and your business name, and Meta bills you directly for them. Your plan's monthly allowance applies exactly as it does on the shared number, except on Pro, where Wapify stops counting your own number's sends entirely.
Two things to know before you start: you need a Meta Business account with a phone number that isn't already registered to a personal WhatsApp or WhatsApp Business app, and your templates need Meta's approval on your account — usually minutes, occasionally up to 24 hours. Wapify submits all of them for you automatically at connect time.
Step-by-step: Your own WhatsApp number.
How to decide
Stay on Wapify's number if…
- You're trying the app, or your volume fits comfortably in your plan's allowance.
- You want messages going out today, with no Meta account to arrange.
- You mainly want order updates — COD confirmation, shipping, review requests — rather than large marketing sends.
Connect your own number if…
- You want your brand name on the sender, and your number in the customer's contacts.
- You want to run campaigns to more than 10 people at a time.
- You want to edit the wording of the automated messages.
Switching later is safe
The choice isn't permanent. On the Channels page you can switch which number is in use at any time, and the switch takes effect on the next message — nothing is queued or lost.
Switching back to Wapify's number leaves your own WhatsApp account connected but idle; your approved templates stay on it, so switching forward again is instant. Disconnecting completely also leaves your templates on your own WhatsApp Business Account, because they belong to you, not to Wapify.
Changing plan doesn't touch your own number either. Every plan includes it, so after an upgrade or downgrade it keeps sending — only the counting changes: unlimited on Pro, the plan's monthly allowance below it.
What about Facebook and Instagram?
They're a separate connection, and independent of the WhatsApp choice above. Connecting your Facebook Page (and the Instagram professional account linked to it) brings Messenger and Instagram DMs into the same Inbox as WhatsApp. It has no effect on automations, which are WhatsApp-only. See Messenger & Instagram.