Messenger & Instagram
Bring your Facebook Page and Instagram professional account into the same Inbox as WhatsApp.
WhatsApp, Instagram and Messenger chats in one list. Each row keeps its own channel — replies always go back the way they came.
Connecting your Facebook Page brings Messenger conversations into the Wapify Inbox, and if an Instagram professional account is linked to that Page, its DMs come with it. One connect covers both. It's an inbound feature: nothing Wapify automates is ever sent to Messenger or Instagram.
What you need
- A Facebook Page for your store, and an admin role on it.
- For Instagram: a professional account (Business or Creator) that is linked to that Facebook Page, with Allow access to messages switched on in the Instagram app.
That Instagram setting lives in the Instagram mobile app under Settings → Messages and story replies → Connected tools → Allow access to messages. Without it, Meta won't hand your DMs to any tool, Wapify included.
Connect it
- Open Channels
Find the Facebook & Instagram card.
- Press "Connect Facebook & Instagram"
Meta's authorisation popup opens.
- Choose your Page
Sign in with a Facebook account that administers the Page, then select it. If an Instagram professional account is linked, it's included automatically.
- Approve the permissions
Wapify asks to read and send messages for that Page. Nothing else — it never posts, never reads your ad account, never touches your followers.
- Done
The card shows Facebook & Instagram connected. New DMs start appearing in the Inbox right away.
If the card connects but says "No Instagram professional account is linked to your Page", the link is missing on Meta's side. Link the account in Meta Business Suite, then connect again from Wapify to add Instagram DMs.
What it changes in the Inbox
- Messenger and Instagram chats appear in the same list as WhatsApp, sorted together by recency.
- Each chat keeps its channel. A reply always goes back over the channel the customer wrote on — there is no way to accidentally answer an Instagram DM on WhatsApp.
- A channel filter appears in the chat list, so you can look at one channel at a time.
- Reply context is shown. When someone replies to a story, a post, a reel or an ad, the Inbox shows a card above their message with what they were replying to, including the thumbnail.
These chats have no phone number
Messenger and Instagram identify people by their platform account, not by phone. That has two consequences worth knowing:
- Wapify can't match the chat to a Shopify order automatically, because there's no phone number to match on. The AI order matcher exists for exactly this — it reads the conversation for a name, an address or an order number and proposes matching orders for you to confirm.
- A phone number is never written onto a Messenger or Instagram chat, even after you link an order to it. The chat stays what it is.
The reply window
Messenger and Instagram have their own version of WhatsApp's session rule: you can reply freely within 24 hours of the customer's last message. After that the conversation is closed until they write again. The Inbox shows the state on each chat and disables the composer when the window has passed, so you can't compose something that would be rejected.
Unlike WhatsApp, there is no template mechanism to reopen a closed Messenger or Instagram conversation from Wapify. If the window has closed, you wait for the customer.
Disconnecting
Disconnect from the same card. Those chats immediately stop appearing in the Inbox — but nothing is deleted. Reconnect and the full history is back, exactly as it was.
What this connection does not do
- It doesn't send automations. COD confirmations, review requests and the rest are WhatsApp-only.
- It doesn't send campaigns. Campaigns are WhatsApp-only too.
- It doesn't post to your Page or Instagram, or read comments — only direct messages.
- It has no effect on your WhatsApp sender. The two connections are completely independent.