Campaigns overview
One-off WhatsApp broadcasts to a segment of your customers, built in three steps.
Three steps, and the audience count updates as you build it — you always know how many people you're about to message.
Automations react to what a customer does. A campaign is the other direction: you decide who to reach and what to say. A new collection, an end-of-season sale, a restock announcement — one message, to a segment you build.
The three steps
1. Audience
Wapify filters or a Shopify customer segment, narrowed by country, spend, product and collection — with a live count.
2. Message
Pick an approved marketing template, attach a real discount code, choose the language, and preview the result.
3. Results
Delivery, replies and link taps per campaign, with failures explained and traceable to Logs.
Who can receive a campaign
Only customers of your store, and only those with a phone number. Two rules are absolute:
- Opted-out customers are always excluded, whatever your filters say.
- You can only ever target your own customers. There is no shared or cross-store audience, by design.
The shared-number cap
On Wapify's number a campaign sends to at most 10 recipients — enough to see how the feature works and what it produces, not enough to run a real broadcast. Wapify tells you before you launch: "On the shared number this sends to up to 10 customers."
Marketing messages cost many times what order updates cost, and a broadcast is the fastest way to burn a shared number's quality rating. Connect your own number and the cap disappears entirely.
Campaign statuses
| Status | Meaning |
|---|---|
| Draft | Saved but never sent. Edit it freely. |
| Scheduled | Launched and queued; sending is about to begin. |
| Sending | Going out now. Results fill in live. |
| Sent | Finished. Delivery and reply stats keep updating as they come in. |
| Paused | Stopped before finishing — usually a used-up allowance. The reason is shown on the campaign. |
| Failed | Couldn't start. The reason is shown. |
Managing campaigns
The campaigns list shows each campaign's status, audience, template and headline numbers — recipients, sent, delivered, failed. From the row menu you can:
- Duplicate — copy a campaign's audience and message as a new draft. The fastest way to run a monthly send.
- Send now — launch a draft, after a confirmation that states the recipient count.
- Delete — remove a campaign. Messages already sent stay in Logs.
If you move to a plan without campaigns, existing campaigns stay visible and their results keep updating — you just can't create or send new ones until you're back on Free or Pro.
Allowance and campaigns
Campaign messages are marketing messages and come out of your marketing allowance, the same bucket as Upsell, Abandoned Cart and Back in Stock. It's the smallest bucket on every plan — a campaign that stops mid-send has almost always run into it. See Message limits.
Replies to a campaign land in your Inbox, with the campaign message shown in context so you know what they're responding to. A campaign to an engaged audience produces real conversations — plan to answer them.