Plans & billing
What each plan includes, monthly vs yearly, trials, upgrades and downgrades.
Free
$0Try every automationBasic
$9.99The COD essentialsGrowth Popular
$29.99All automations, higher limitsPro Best value
$64.99Everything, plus the InboxFour plans, monthly or yearly. Yearly takes 15% off, charged once on your Shopify bill.
Wapify bills through Shopify, so charges appear on your normal Shopify invoice — no separate card, no separate account. The Free plan needs no card at all, and every paid plan starts with a seven-day trial.
The four plans
| Free | Basic | Growth | Pro | |
|---|---|---|---|---|
| Price / month | $0 | $9.99 | $29.99 | $64.99 |
| Yearly (15% off) | — | $101.90 | $305.90 | $662.90 |
| Free trial | No card required | 7 days | 7 days | 7 days |
| Order-update messages / month (across all automations) | 100 | 300 | 1,000 | 4,000 |
| Marketing messages / month (across all automations) | 10 | — | 100 | 200 |
| COD Confirmation | ✓ | ✓ | ✓ | ✓ |
| Fulfillment | ✓ | ✓ | ✓ | ✓ |
| Thank You | ✓ | — | ✓ | ✓ |
| InstaPay deposit (Egypt only) | ✓ | — | ✓ | ✓ |
| Cancellation reasons | ✓ | ✓ | ✓ | ✓ |
| Ask for review | ✓ | — | ✓ | ✓ |
| Upsell | ✓ | — | ✓ | ✓ |
| Back in Stock | ✓ | — | ✓ | ✓ |
| Abandoned Cart | ✓ | — | ✓ | ✓ |
| Follow-up reminders | — | — | ✓ | ✓ |
| Revenue reporting | ✓ | — | ✓ | ✓ |
| Your own WhatsApp number, business name, logo & branding (same allowance as the shared number, below Pro) | ✓ | ✓ | ✓ | ✓ (unlimited sending) |
| Campaigns (10 recipients on the shared number) | ✓ | — | — | ✓ |
| Inbox — replying | Limited access — 100 conversations / month | Limited access — 100 conversations / month | Limited access — 100 conversations / month | ✓ |
| Inbox AI — reply suggestions, order building, order matching | 10 uses / month each | 10 uses / month each | 10 uses / month each | ✓ |
The Inbox itself is visible on every plan — you can open it, read chats and see customer profiles. On Free, Basic and Growth you can also reply, on a limited allowance: 100 conversations a month (a chat counts once there's activity in it that month; replying again inside it is free) and 10 runs a month of each AI action. Pro is unlimited.
Which plan fits
Every plan, Free included, can send from your own WhatsApp number with your own business name, logo and branding. Below Pro it doesn't change your allowance: messages from your own number count against the same monthly limits as the shared number's. On Pro they aren't counted at all. Either way Meta bills you for them directly. See Your own WhatsApp number.
Two features are on Free and Pro but not the middle plans: campaigns and, for revenue reporting, Basic is the exception. That's deliberate — Free is a taste of everything, and the middle plans are shaped around what each is actually for.
Monthly or yearly
Yearly takes 15% off and is charged once, as a single annual subscription on your Shopify bill. The plans page shows both the annual figure and its monthly equivalent, so you can compare like with like:
| Plan | Monthly | Yearly | Effective / month |
|---|---|---|---|
| Basic | $9.99 | $101.90 | $8.49 |
| Growth | $29.99 | $305.90 | $25.49 |
| Pro | $64.99 | $662.90 | $55.24 |
Message allowances are monthly on both cycles — a yearly subscription gets the same monthly buckets, refreshed on the same anniversary.
Trials
Every paid plan starts with a 7-day free trial, cancellable at any time. During the trial you have the plan's full features and allowances. Free needs no trial and no card — it's simply the plan you're on until you choose another.
Upgrading and downgrading
Upgrading
Takes effect immediately. New automations unlock, allowances rise, and any settings you'd configured on a locked automation are already there waiting.
Downgrading
Also immediate, and nothing is deleted. Automations not in the new plan stop sending and show as locked, keeping their settings. Your data — chats, reviews, logs, campaigns — stays exactly as it is.
Your own WhatsApp number isn't affected by a plan change — every plan includes it, so it keeps sending after a downgrade. What changes is the counting: downgrading from Pro, its messages start counting against the new plan's monthly allowance. Returning to Pro makes sending unlimited again immediately.
Downgrading to Free
Cancels your subscription. Wapify confirms first, because it also drops your allowances to the Free tier.
Billing questions
Usage
The Plans page shows what you've used this cycle against each allowance, and when it resets. The dashboard flags it too when a limit is close or reached.