Message limits
How the two monthly message buckets work, when they reset, and what happens when one runs out.
Order updates
842 / 1,500Marketing
94 / 100Two independent buckets. Running out of one never stops the other — a used-up marketing allowance can't block your COD confirmations.
Messages sent from Wapify's shared number are counted against a monthly allowance. Messages sent from your own WhatsApp number are not counted at all, because Meta bills you for those directly. This page explains how the counting works.
Two buckets, never mixed
Meta prices templates by category, and a marketing message costs many times what an order update costs. Wapify's allowances mirror that split exactly.
| Bucket | What comes out of it |
|---|---|
| Order updates | COD Confirmation (and its reminder), Fulfillment, Ask for review (and its reminder), Cancellation reasons — plus most templates you send by hand from the Inbox or the Orders page. |
| Marketing | Upsell, Abandoned Cart (and its reminder), Back in Stock, and every Campaign. |
The buckets are independent and never borrow from each other. Both are pooled across all the automations that draw on them — there's no per-automation sub-limit to manage.
The allowances
| Plan | Order updates / month | Marketing / month |
|---|---|---|
| Free | 100 | 10 |
| Basic | 500 | — |
| Growth | 1,500 | 100 |
| Pro | 4,000 | 200 |
| Your own number | Unlimited on every plan — Meta bills you directly | |
Basic has no marketing allowance because it includes no marketing automations. Marketing buckets are small even on Pro, because a marketing message is genuinely expensive and it's the category customers report.
When the month resets
Your allowance runs on 30-day cycles anchored to your subscription, matching Shopify's billing periods — not to the calendar month. If you subscribed on the 8th, your allowance resets on the 8th. Yearly subscriptions get the same monthly buckets, refreshed on the same anniversary.
Stores with no subscription — the Free plan — fall back to the calendar month.
The Plans page always shows exactly when your current cycle rolls over, so there's no arithmetic to do.
What counts and what doesn't
What happens when a bucket runs out
Sending in that category stops until the cycle resets. Wapify doesn't queue the messages and doesn't charge overage — nothing is sent that you didn't pay for, and nothing arrives late en masse when the cycle rolls over.
You'll see it in three places:
- A blocked send appears in Logs with the reason, so you can see exactly which customers were affected.
- Your dashboard shows a plan-limit warning.
- Manual sends from the Orders page or the Inbox tell you before you send, not after.
A campaign that runs out mid-send pauses and records why. The messages already sent have gone; the remaining recipients simply weren't reached.
Your options when you hit a limit
- Wait for the reset
Free, and fine if you're only slightly over.
- Upgrade
Takes effect immediately, and the higher allowance applies at once.
- Connect your own WhatsApp number
Pro — removes allowances entirely. Meta bills you per conversation instead, usually more cheaply at volume. See Your own WhatsApp number.
- Send less of the expensive kind
Marketing is almost always the bucket that runs out. Turning off a follow-up reminder, or narrowing a campaign audience, frees a surprising amount.
The campaign cap is separate
On the shared number a campaign reaches at most 10 recipients, regardless of how much marketing allowance you have left. It's a separate rule, not a quota — and it disappears when you connect your own number.
Watching usage
The Plans page shows both buckets against their limits for the current cycle, with the reset date. It's worth a look about two-thirds of the way through your first couple of cycles: that's when you find out whether your plan is the right size before it interrupts anything.