Feedback Center overview
Everything customers told you — product reviews and cancellation reasons — in one moderation queue.
| Rating | Product | Review | Status |
|---|---|---|---|
| ★★★★★ | Premium Sneakers | Exactly as pictured, fast delivery 📷 | Published |
| ★★★★ | Cotton Tee | Good quality, runs small | Pending |
| ★★ | Canvas Bag | Arrived late | Hidden |
Two tabs, one queue. Nothing is published to your storefront until you approve it.
The Feedback Center is where everything customers told you ends up. Two kinds of feedback, collected by two automations, in one place: what people thought of what they bought, and why the ones who cancelled did.
What's in it
Product reviews
Star ratings, comments and customer photos from the Ask for review automation. Approve them to publish, feature the best, export them as images.
Cancellation reasons
Why customers cancelled, from the COD cancel button and the post-cancellation survey — counted and ranked.
A third section, Reviews on your storefront, is the bridge between the two: it's where you install and manage the theme blocks that publish approved reviews on your site. See Reviews on your storefront.
Why it's one page
Reviews and cancellations are the same question asked from opposite ends. A five-star review and a "delivery takes too long" cancellation are both customers telling you what your store is like to buy from — and they're often about the same products. Reading them side by side is how a pattern becomes obvious.
Nothing publishes itself
Every review arrives as Pending. Nothing reaches your storefront until you approve it. That's deliberate: reviews are the most consequential text on a product page, and an automated system publishing them unread is a store owner's nightmare.
The Feedback Center carries a count in the Wapify navigation when new items have arrived, so you don't have to check.
Where the feedback comes from
Both cancellation sources file into the same tab, labelled by source, so you can tell "refused before shipping" from "cancelled after ordering" — two different problems with two different fixes.
What you can do with it
- Publish social proof — approved reviews go straight onto your product pages, with customer photos.
- Build a home-page spread — feature the best photo reviews in an editorial layout.
- Export reviews as images — WhatsApp-style screenshots you can post to Instagram or send in a chat. See Product reviews.
- Find your worst products — the rating breakdown and most-cancelled products say which listings are costing you money.
- Fix the process — cancellation reasons usually point at delivery times or product pages, not at customers.
Related reporting
Analytics counts the same data over time: average rating, rating breakdown, reviews per request sent, best-rated products, top cancellation reasons and most-cancelled products. The Feedback Center is for reading and acting on individual items; Analytics is for the trend.