Automations overview
Seven order-driven automations on one page, grouped by what they do for the order.
COD Confirmation
Confirm cash-on-delivery orders before you ship
Fulfillment
Shipping confirmation with tracking
Ask for review New
Collect product reviews after delivery
Abandoned Cart
Recover checkouts that were left behind
All seven automations live on one page, in three groups. A dimmed card is an automation that's switched off — the dimming is the state, not decoration.
An automation is a rule: when this happens to an order, send this WhatsApp message. There are seven, they all live on one page, and each ships switched off. Turning one on is a toggle and a save.
The seven
Order updates
COD Confirmation
Ask the customer to confirm a cash-on-delivery order before you ship it. Tags the order, sets risk level, and can chase non-responders.
UtilityFulfillment
"Your order shipped" the moment you fulfil it in Shopify, with a live tracking button when the fulfillment carries one.
Follow up
Ask for review
After delivery, one review request per product — with that product's photo — answered inside WhatsApp.
UtilityCancellation reasons
When an order is cancelled, ask why. The answer tags the Shopify order and files in your Feedback Center.
Generate more sales
Upsell
A three-product carousel after the order is paid, confirmed, delivered or reviewed — with an optional real discount code.
MarketingBack in Stock
Shoppers subscribe from the product page; they get a WhatsApp alert the moment you restock.
MarketingAbandoned Cart
A message that reopens the exact checkout the customer left, with an optional follow-up and discount.
How the page works
Every automation follows the same shape, so learning one teaches you all seven.
- A master toggle at the top of the card. Everything below it dims when it's off — and a dimmed setting genuinely does nothing, which is why the dimming is worth trusting.
- Settings in the left column: timing, options, and any discount or policy choices.
- A live message preview in the right column, showing the actual message with your store name, your currency and your settings applied. Change a setting and the preview changes with it.
- A save bar that appears the moment something differs from what's stored, with Save and Discard. Nothing takes effect until you save.
- A trigger note stating in one line exactly what fires the message.
Activate all appears at the top of the page when automations are available but off. It switches on everything included in your plan, keeping each automation's saved settings.
Timing controls
Most automations have a delay, set with quick pills and a slider that stay in sync. The pills are the common answers; the slider is for anything in between.
Send recovery message after
The label under the slider always spells out the resulting behaviour in words.
Follow-up reminders
Three automations can send a second message when the customer doesn't answer the first: COD Confirmation, Ask for review and Abandoned Cart. Each has its own delay, measured from the first message.
A reminder is a whole extra message per customer, which is why it's gated: it's the fastest way to spend an allowance, and it's also what makes COD confirmation actually land.
What's included in your plan
| Automation | Free | Basic | Growth | Pro |
|---|---|---|---|---|
| COD Confirmation | ✓ | ✓ | ✓ | ✓ |
| Fulfillment | ✓ | ✓ | ✓ | ✓ |
| Cancellation reasons | ✓ | ✓ | ✓ | ✓ |
| Ask for review | ✓ | — | ✓ | ✓ |
| Upsell | ✓ | — | ✓ | ✓ |
| Back in Stock | ✓ | — | ✓ | ✓ |
| Abandoned Cart | ✓ | — | ✓ | ✓ |
| Follow-up reminders | — | — | ✓ | ✓ |
Free includes every automation with a small monthly allowance, so you can try each one before committing. Basic is deliberately COD-focused: the three order-update automations, with a larger allowance for them. See Plans & billing.
An automation your plan doesn't include is shown locked, with the plan that unlocks it named on the card. Downgrading never deletes settings — they're waiting if you come back.
Rules every automation obeys
A few behaviours apply across the board and aren't per-automation settings:
- Quiet hours — nothing automated goes out between 02:00 and 11:00 in your store's timezone, with two deliberate exceptions.
- One message per order per automation — Wapify won't send the same customer the same thing twice for the same order.
- Allowance checks — every send is checked against your monthly allowance before it goes out.
- Valid phone numbers only — orders without a usable WhatsApp number are skipped, and logged as such.
All of them are explained on Sending rules.
Sending one by hand
Automations are the default path, but you can also fire most of these messages on demand from Shopify's own Orders page — select orders, open the ⋯ menu, and pick a Wapify action. A manual send skips the configured delay and ignores quiet hours, because you asked for it now. See Actions on the Orders page.